by Diana Echevarria | Nov 1, 2017 | blogging, branding, business, business growth, Clients, entrepreneur, Make It VA, online traffic, productivity, psychology, Self-Improvement
When writing blogs that aren’t boring, the key is to cater to your audience if you’re looking to build a loyal following. The best way to capture their attention is to understand what motivates them. Using a bit of psychology is a surefire way to reach your goal. It...
by Yvonne Lopez | Sep 20, 2017 | branding, business, business growth, Clients, color, entrepreneur, Marketing, online traffic, productivity, psychology, Social Media
A lot of research has shown that more than 90% of shoppers decide to do business with a brand based on visual cues like logos, websites, and marketing materials. One of the most powerful tools in this process is color psychology branding. Choosing the right color...
by Yvonne Lopez | Sep 13, 2017 | branding, business, entrepreneur, Marketing
What exactly is the difference between a business and a brand? There’s a fine line—and knowing when you’ve crossed it can mean the difference between staying small and becoming iconic. A strong business branding philosophy is what transforms a company from a...
by Diana Echevarria | Jul 5, 2017 | Clients, Make It VA, Marketing, seo, Social Media
Branding for business is more than just a logo or catchy slogan—it’s the foundation of how customers connect with your company. If your brand doesn’t speak to your audience clearly and authentically, you’ll struggle to gain loyalty and trust. That’s why effective...