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Redefine Your Role Away From Gatekeeper

80% of Business to Business purchases involve some sort of contract. This fact startled me, even though I am an attorney. More telling, those contracts have become increasingly sophisticated. Contracts typically contain rebate language, chargeback mechanisms, and...

Getting to We: Negotiating Agreements

It’s time for a new approach and mindset for contract negotiations—time to leave the me-first, I-win-you-lose strategy and replace it with a highly collaborative approach when structuring partnerships. What if the agreement you negotiated was more than just a...

Establishing Vendor Alliance Agreements

I want to tell you about an exciting new project that I am working on with a client. Together, my client and I are developing an alliance program from the ground up. Like you, he is a smaller company. His company cannot force its vendors into an alliance program or...