The Biggest Problem Consultants Have:
Describing Your Programs So The Value is Easy To Understand
- Many brilliant consultants struggle to describe their programs so that client companies instantly want to buy.
- You have so much competition and must make your programs stand out, or you’ll continue to struggle.
- Clients buy outcomes, and describing your process doesn’t work.
- You need to describe your programs in such a way that you get this response: “WOW, I understand how this works and how it makes results inevitable!”
We Serve Two Different Types Of Consultants
You Sell To Corporations And Larger Businesses
You Sell To Individuals And Smaller Businesses
Each Has Slightly Different But Similar Problems To Solve
Consultants Who Sell Services To Corporations/Large Businesses
It Is Possible To Describe Programs So You Get That Response
- Corporate clients don’t care a lot about your exact process. They care about the results you produce in participants.
- There’s an art to “translating” process into participant experience. You need to communicate the following:
- Corporate clients don’t care a lot about your exact process. They care about the results you produce in participants.
- There’s an art to “translating” process into participant experience. You need to communicate the following:
- Your program is constructed so that results seem virtually guaranteed. It’s easy to see how the desired results are achieved.
- The client can picture participants enjoying the training and giving extremely positive reviews.
- You clearly describe the benefits of the training, and those benefits align with corporate client goals.
As A Consultant Selling Programs To Corporate Clients...
You Constantly Need To Adjust Your Programs To Meet A Changing Market
Problem
Solution
- You must stay current with the needs of the market and flexibly adjust your programs to meet those needs.
- You need to stay ahead of competitors and position your business as THE go-to specialist in your niche.
- I work with you as a brainstorming partner to reassess and revise your programs to be more desirable and more profitable.
- Drawing on my own coaching background, I work with you to develop an ideal positioning for your business and your skills.
You Also Need To Price Competitively While Remaining Profitable
This Is A Huge And Constant Challenge
Problem
- Your costs are going up, and it’s time to raise your prices.
- You need to increase the value of your programs so you can increase the prices without pushback.
- You deliver outcomes that are far superior to your competitors but haven’t communicated that value well enough.
Solution
- I collaborate with you on how to increase the value or perceived value of your programs.
- Often, simple changes in how you describe or construct the program can increase the value.
- I specialize in designing and writing descriptions of high-value, high-priced programs. We’ll work on this together.
As A Consultant Selling Programs To Corporate Clients...
You Constantly Need To Adjust Your Programs To Meet A Changing Market
Problem
Solution
- Your business is too generic and gets lost among the competition. You haven’t come up with your ONE THING that sets you apart.
- There are too many possible directions you could take the business. You need help sorting out all the ideas and going for profit.
- We work together to come up with a niche that is fun and fulfilling for you. We work through my simple six-step process to discover what fits best.
- We brainstorm to assess your ideas. Then, you select the most profitable direction that fits your passion, expertise, and experience.
Consultants Who Sell Services To Individuals And Small Businesses
As A Consultant Selling Services To Small Business Clients...
These Are The Problems You Need To Solve
Your Biggest Problem Is Designing A Profitable Stand-Out-Niche
You Need Potential Clients Thinking, “THIS Is The Person To Solve My Problem!”
Problem
Solution
- Your business is too generic and gets lost among the competition. You haven’t come up with your ONE THING that sets you apart.
- There are too many possible directions you could take the business. You need help sorting out all the ideas and going for profit.
- We work together to come up with a niche that is fun and fulfilling for you. We work through my simple six-step process to discover what fits best.
- We brainstorm to assess your ideas. Then, you select the most profitable direction that fits your passion, expertise, and experience.
You Also Need To Articulate Results That Energize Clients To Buy
This Is An Area Where Many Consultants Struggle
Problem
- You don’t know what to say to get the attention of ideal clients.
- You have problems communicating clear client benefits.
- When you describe your services, people don’t get excited and want to buy.
- You don’t know how to bridge the gap between the real value of your work and what clients currently perceive.
Solution
- I interview you as if I’m a potential client wanting to understand your services.
- I point out to you which words, phrases, and concepts work to get clients to excited about your services.
- We redesign your services so that they are irresistible to your clients.
- Together we build maximum value into your services making them easier to sell.
The Biggest Problem Is Keeping A Steady Stream Of New Clients
You’re Busy Delivering Services, But Have To Keep The Pipeline Filled
Problem
Solution
- You have business ebbs and flows. You’re super busy for a while, and let go of your marketing. Then, as you complete projects, you scramble for new clients.
- You need to stay ahead of competitors and position your business as THE go-to specialist in your niche.
- I work with you as a brainstorming partner to reassess and revise your programs to be more desirable and more profitable.
- Drawing on my own coaching background, I work with you to develop ideal positioning for your business and your skills.
Consulting Is One Of The Most Gratifying Professions In The World
It Is Challenging, Ever-Changing…And NEVER BORING!
- Every workday you feel that you’re making a positive difference in the world.
- You meet and make friends with some of the smartest, most interesting, growth-oriented people you could possibly know.
- Every day is different with stimulating experiences, new things to learn, and the satisfaction of making a meaningful contribution.
Let’s talk about your consulting business and see how—together—we could increase the value and profitability.
Where To Next?
Now you understand the ways we work with consultants to solve website content problems. To learn more about my successful consultant websites, click Successes.
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