Suzi Elton

In 1994, I Took The Leap From Hated Corporate Work…

Right Out Into Entrepreneurship—Without A Parachute

It was a matter of timing—and trusting my own inner knowing.

I didn’t know anything about running a business. I just knew that working in corporations was killing my soul.

It Was The 90’s In Silicon Valley And Tech Was Burning Hot!

For Years, I’d Written My Own Software Manuals

On the job, I taught myself scores of software programs. To remember the details, I wrote my own version of quick-and-easy manuals. I’d summarize 200 pages into a single chart.

It drove me nuts how bad the manuals were. The writers would often bury some critical piece of information where it could hardly be found. The manuals were written only for beginners with no way for power users to quickly access needed information. There were no graphics to explain complex concepts.

I Turned That Frustration Into A Business

I spent six months as a technical writer in a mainframe company. There, I learned FrameMaker which was the premier software for technical manuals at the time. I converted all the company’s software manuals into FrameMaker and became an expert in designing FrameMaker book templates. That fluke of luck positioned me for my leap into my own business.

At this point, I had a decision to make. To stay on that job, I’d have to do some serious work learning the mainframe. My technical-writer mentor advised me against going this direction (good thing). We negotiated an exit from that business that was mutually beneficial.

Once I Had My First Contract…I Was In Business

And I Was Smart Enough To Know I Was Ignorant About Business

Within a few days, I had my first contract as a technical writer. From that point, I was consistently working on technical writing contracts. I got work through agencies. Tech writing was so hot in those days that once I knew my current contract was ending, I’d have multiple offers for new contracts.

The only thing I knew for sure was that I never wanted to work in a corporation again. So—I had to learn how to run a business. With that first contract in hand, I immediately went to San Francisco Renaissance (a small business “incubator”). I registered for their six-month entrepreneur program, where we focused on writing a Business Plan.

I tied for the top prize in writing the Business Plan. That program was three hours in-person class, 2X a week for six months. Our homework filled a 4” binder. By the end of the course, I had a fully developed business structure, with a retirement plan, medical insurance, and disability insurance. Most importantly, I was confident that I knew what I needed to know to have a successful business.

It All Fell Apart Just At The Same Time I Suffered A Computer Disability

Remember the crash—from one week to the next, everything changed. The business evaporated, and I suffered a debilitating computer injury at the same time. Even if there had been work, I was unable to sit or work on the computer—at all—even for 30 seconds.

The Doctor Said I’d Never Be Able To Use A Computer Again

After a lengthy time of self-examination, I decided to train as a coach. This was something I could do without a computer. Even if I was in pain on the floor, I could still speak to and help clients on the phone. I researched various coaching programs and chose CoachU’s 2-year program and graduated.

Millionaire Mind Coaching Became My New Life

At this point, I attended a Peak Potentials Millionaire Mind Intensive. Harv T. Eker had a coaching program called SuccessTracs and I became a coaching client.

After some time of working with my coach, I got an opportunity. I was grumbling about how difficult it was to start my coaching business. He told me that SuccessTracs was looking for coaches. He offered to recommend me.

I became a SuccessTracs coach and coached for the company for four years. I loved working with clients by phone on personal and business matters. The gist of the program was how to make and keep more money.

Once That Gig Ended, My Coaching Business Struggled

That Led Me To A Quest To Learn How To Market

I needed to change—without the easy availability of contracts, I had to learn marketing. At this point, I discovered Robert Middleton’s Action Plan Marketing. His information made so much sense to me that I signed up for his year-long coaching program.

During that year’s training, writing website content became my primary focus. Robert had a wonderful approach, and I adopted it and started providing these services. He coached me one-on-one to write websites. I found something I really loved. I became a Certified Action Plan Marketing Coach.

Intense Physical Therapy Rehabilitated My Computer Ability

I’ve Been Writing Websites Since 2010

Once I was able to work on the computer again, I started writing online content. The coaching and writing combined into an awesome client experience. Something magical happened when I interviewed clients for their website content.

My combination of coaching, strategic consultation, and writing produces magical results. I’ve seen clients step into complete confidence when they have the right words for their business. What’s interesting is that inevitably those words spill from their own mouths during our interviews. It’s the thrill of my work life to help clients identify which words work, and to see the transformation.

I’ve Been A Lifelong Learner—Always Honing My Skills

Here Are Some Of The Relevant Trainings I’ve Done

Josh Nelson’s Seven Figure Agency

How to build a scalable business from the start.

National Speakers Association—Speakers Academy

Professional Speaking, 2014-2015

Bill Baren Big Shift Coaching Program

Marketing, 2013-2014

Robert Middleton Action Plan Marketing Coaching Training Program
  • One-on-one mentoring by Robert Middleton in writing a website, 2008-2009
  • Became a Robert Middleton Action Plan Marketing Coach.
  • Trained to write high-end packages, 2010.
College of San Mateo, San Mateo, CA

Real Estate, 2002-2004

CoachU Coach Training Program (CTP)

Coach Certification, 2001-2003

Google Certifications
  • Google Adwords Fundamentals, October 2017
  • Google Analytics Academy, October, 2017
  • Certified in Google Analytics for Beginners, 2017
  • Certified in Advanced Google Analytics, 2017
HubSpot Certifications
  • Content Marketing Certification, December 4, 2017
  • Growth Driven (Website) Design Certification, December 11, 2017
  • Email Marketing Certification, December 2017
Taking the Leap—Art Marketing program

Marketing Art, 2001-2002

San Francisco Renaissance Program (Entrepreneurship)

Write A Business Plan, 1996-1997

Yoast SEO Certifications

Yoast SEO For Beginners, July 16, 2019

Metrix Learning Online Training, Work2Future, Certificates of Completion, September/October 2017
  • Digital Marketing: Getting To the Customer
  • Reaching Customers Digitally
  • Digital Marketing Partnerships
  • Sales, and After-Sales Processes
  • Search Engine Marketing
  • Helping Customers Find You
  • Leading Remote Teams

Landing Page Content For A Construction Company

“Suzi, has been one of the most talented and easiest freelancers I have worked with. She is a pro, always on time, and delivers every time. I started with content needed for my landing page and ended up working with her on all my marketing and sales material. Always full of great ideas”

Website Content For Web Design & Digital Marketing Agency

“Love working with Suzi! She helped with WAY more than just writing my content. She gave me perspective and helped me see opportunities in my business as we developed my website content! Thank you so much Suzi!”

Home Security Website Content

“Suzi understood my needs and delivered beyond my expectations. She responded to my inquiries immediately (even on a Sunday) making me feel that I am the only customer she is serving. She is very easy to work with, making this whole process a walk in the park. Looking forward to working with her on my next project.”

Agency Website Content Writing

“Suzi is an exceptionally skilled artist with the ability to take ideas and turn them into eye-catching and heart-pulling content. I’m looking forward to working with her again for my next project, and I absolutely recommend Suzi to anyone who needs her talents!”

Law Firm Policies, Systems And Procedures System Setup

“Suzi is nothing short of amazing. She has a tireless ethic and incredible attention to detail, and has always been prompt and courteous in our communications. The service she provided for my law firm (organization of policies, systems, and procedures into a firm manual) was invaluable. If you need something done and done right, you can count on Suzi to deliver!”

Website copy writer

“Suzi is really good at asking the right questions and get the content out of brain into the paper. She uses real-world words to write copies that resonate with the target market.”

Write Real Estate Investment Landing Page and Investor Credibility Book

“Suzi was a pleasure to work with. She was very focused on understanding our business and our target audience in order to craft effective content. She is punctual and communicative, and she provides very good copy. If she requires more information about the subject of her writing, she is very capable of doing the research necessary to find it. We are happy with her work product, and hope to work with her again in the future. We would hire her again.”

Write Website Content For Yoga Website With Social Twist

“Highly recommend. Amazing person who knows what she is doing. Best ever professional!”

Psychotherapist Practice Website Content Writer

“I had a great experience with her. She was super enthusiastic and understood exactly what I needed. She then provided much more than expected in terms of speed, quantity and quality. I fully intend to engage her services again for the other pieces of my project. Thanks Suzi”

Website Content Audit

“Suzi is a professional. Quick to reply to my message and made herself available for a call to discuss our needs more thoroughly. An absolute pleasure to communicate with, our goals were noted clearly in an interview style process. She’s fast, I like her mind and she sees things with a fresh perspective.
We required an audit & suggestions on what to do to see improvements. Suzi delivered her work a day earlier than expected in a clear format. Her review is thorough. I will work with her in the future without hesitation.”

C-Level Website Content Writing and Editing

“Suzi helped us understand the best way to deal with this big website revamp that we need to do. She gave a clear and concise review, hence we decided to work with her on a new project.”

Copywriter Needed For Website Content Analysis

“Suzi was great to work with, very responsive both online and in-person. Very engaged experienced and passionate about what she does and how she can help you. I highly recommend her!”

IT Industry Website Content Audit

“Developing a website assessment from a messaging perspective was a daunting task for me. I didn’t know where to begin. Suzi Elton did everything – with almost no time or effort from me! She completed the job on time and under budget. I would highly recommend Suzi for other projects.”

Where To Next?

Now you understand the kinds of clients we work with and the problems we solve. To learn about how we solve those problems, click How. 

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